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Exclusive: How a Fake Product Announcement Created A Viral Marketing Campaign For Protecting The Environment

Exclusive: How a Fake Product Announcement Created A Viral Marketing Campaign For Protecting The Environment

Earlier this year, a startup company called Treepex announced that it was taking pre-orders for an ingenious product that cleaned the air that one breathes. The company claimed that its flagship offering – shown for months on the website www.treepex.com, but moved at the moment that this article was published to try.treepex.com – was the “first ever device that transforms polluted air into fresh oxygen.”

Millions of people watched Treepex’s product-introduction video, and thousands publicly raised questions about the offering, discussing on various social platforms whether or not the device was real, and whether it would really improve one’s health if used in heavily polluted cities. The firm’s founders did many media interviews as well.

Today, however, in an exclusive interview with me, Treepex founder, Bacho Khachidze, who is based in the country of Georgia, finally revealed the truth about both the Treepex company and its flagship offering…

To continue reading, please see my Inc. article, Exclusive: How a Fake Product Announcement Created A Viral Marketing Campaign For Protecting The Environment.

 

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