Search Engine Optimization (SEO) – the process of designing web content in a fashion that maximizes its visibility in the organic (i.e., not sponsored advertising) search results of popular search engines – is an important component of most business’s marketing strategy.
But, SEO is not simple; search engines such as Google utilize complex algorithms to evaluate websites – and those algorithms are updated and improved upon on a regular basis. Designing and delivering proper SEO takes knowledge and skill.
As one might expect, therefore, there are numerous SEO consultants, and almost as many SEO blogs. So, if you are looking to read up on SEO, which ones should you read? Who can you trust? Who are the real authorities? Who understands current happenings, and can best predict future trends?
To see the list, please see my Inc. article, 9 SEO Experts To Follow In 2018.